About My Logo
Coming up with a logo to represent myself was quite the task. I have many interests and passions, and while my job title falls under artist or graphic designer, I believe we are all more than just our job titles. I create things in a large variety of mediums and constantly push that boundary; I dream and imagine fantastical things; I marvel in what is and idealize what could be. This is why I consider myself a creator, a dreamer, and an idealist. With this in mind, I wanted to create a logo mark (the graphic) and a logotype of my name along with a tagline that represented who I am to the fullest.
The logotype and tagline are relatively straightforward. I used a variation of a storybook style serif font because I love telling, reading, and sharing stories with others. We’re all stories in one way or another, and this logo is just a page out of my own. My logo mark is made up of four parts: the letter J, the letter H, a paperclip, and a heart.
The Letter J
Growing up, I always disliked how the letter J looked and was determined to find a style of the letter that I found appealing. My version of the letter J takes inspiration from a treble clef. I grew up doing musical theatre and have a strong love and appreciation for music. I love how it can evoke such strong and beautiful emotions, and my experience as a singer and performer is a big part of who I am and influences my artwork and designs today.
The Letter H
The J is whimsical and creative, while the H is simpler and more structured. The J focuses on fun and joy, while the H focuses on something I have often consider a flaw in myself: perfectionism. I have often brought stress onto myself trying to make designs perfect, but over time I’ve learned how to navigate this stress better and use it as a tool to focus on the details in every task. Designing takes both logic and creativity, and I wanted to incorporate this into my initials since it also defines who I am.
Paperclip
To some, a paperclip is simply an office supply that clips paper together, but I’ve always been particularly fond of them because they represent so much more to me. For me, a paperclip is a symbol of creativity. It is far more than its name suggests. Sure, it clips paper together, but with enough creativity and imagination, it can become so much more: a zipper, an ornament hanger, a guitar pick, a tool to dye easter eggs, jewelry, a bookmark, a reset button tool, a lock pick, and so much more. The idea of “functional fixedness,” is associated with many things; it is the idea that we assume the name of an item describes everything it can do, but a paper clip is a great example of something that combats this idea of “functional fixedness,” and instead pushes the boundaries of innovation.
Heart
The heart is the final touch I added to my logo. I am a very passionate person who enjoys liking things and spreading positivity. I care about my friends and family, the planet and all who inhabit it, as well as the work I do. I believe in kindness and work hard to value the people and world around me. This encourages me to always create with care and make a positive impact on everyone I can.