United Workers Logo, Branding, & Commercial
United Workers is a fictional co-working company. Their core values are creativity, collaboration, and community. They want to create a space for businesses, workers, students, and members of the community to come together to collaborate or work solo on both their creative and business endeavors. I built this design and brand up and went a step further by creating a mock commercial with an animated version of their logo.
Membership Commercial
United Workers is there for everyone: for people who are trying to start new businesses, for students who need internet access and a quiet place to study, for free- lance workers looking for a desk or office space, for businesses to hold meetings, or for anyone in between.
This commercial was created to showcase the unique values of United Workers and add a sense of character to the brand.
Meaning & Inspiration
This logo draws inspiration from the three core values of United Workers:
Creativity, Collaboration, & Community
Each piece of the logomark is an abstract letter “C,” and each of the three pieces comes together to form a cohesive unit, which represents the main goal of United Workers. The company is founded in the U.S., so the primary color palette utilizes variations of blues, red, and white to signify strength and to pay homage to the starting place of the brand.